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<\/strong><\/p>\nWhat is fundraising ?<\/strong> What do You need to keep ready before you start fundraising? 2. Non-Profit Tax Status? 3. Donor Tracking Database : 4. Donor Acknowledgement infrastructure: Having your trusts deeds, Pan Card, Non – profit status proofs ready can be a huge factor when it comes to convince a donor to back your organisation<\/strong><\/span><\/p><\/blockquote>\n 5. Trained Staff:\u00a0<\/strong> These are the questions that should be ready with the fundraising staff responsible? Training the staff of your organisation and taking mocking sessions, taking them with you for fundraising meetings are just few of the ways to have a good team in place to take care of your organisation’s fundraising goals.<\/p>\n 6. Knowledge of available funding resources. 7. Basic Marketing Material of the Organisation.<\/strong> 8. Firm Knowledge of Who You Are Each of these questions should be very thoroughly understood by the fundraising team.<\/p>\n
\nIt involves raising assets and resources from donors or supporters which powers a specific project.<\/p>\n
\n<\/strong>1. \u00a0Your fundraising targets and budgets : When donors see what you are trying to reach they trust you more. They are then happy to make a small contribution to your goals.<\/p>\n
\n<\/strong>In a country where there is one non-profit for every 600 people approximately there is no dearth of fishy non-profits. Having your trusts deeds, Pan Card, Non – profit status proofs ready can be a huge factor when it comes to convince a donor to back your organisation<\/p>\n
\n<\/strong>This is a compilation of all the donors that you are targeting this financial year. Their representatives, their funding patterns, previously backed organisations, their budget for the year etc. The more thorough you are with your research the better are your chances to find a good match.<\/p>\n
\n<\/strong>What happens after the donor gives the money? Do you send receipts, do you send a thank you note from the founder, do you give them 80G certificates, Do you send them an e-mail?
\nHaving this ready means you are a robust organisation with a good acknowledgement system in place. The donors get a feeling that their money has gone to\u00a0responsible professional people and they are more likely to continue their funding.<\/p>\n
\nHow to make the first cold call? How to write a proposal letter? What should you include in the proposal letter? How do you approach for an apppointment to present your organisation? How to write a fundraising email?<\/p>\n
\n<\/strong>With a limited amount of food to feed a millions mouths, India is a highly competitive market when it comes to raising funds. As pointed out earlier, there are close to 600 ngo’s for every 1000 people in India. Having a good database of active funding organisations, networking with funding organisations, schedule of funding, awareness of ad-hoc funding notices and opportunities is something every fund-raising manager needs to be aware of.<\/p>\n
\nHaving all the required marketing collaterals in place goes a long way in impressing your donor. Often donors would ask you to leave a pamphlet for consideration and discussion with their partners.
\nList of things that you need to have ready but not limited to :
\n1. Visiting card
\n2.\u00a0Pamphlet
\n3. Annual Report
\n4. Previous donor list
\n5. Certificates and ngo proof.
\n6. Funding Options
\n7. Receipt book if you are expecting funding on the spot.<\/p>\n
\n<\/strong>Probably this pointer should have come on top. For any donor this is the most important thing to know.
\nWho are you?
\nWhy should they fund you?
\nWhat does your organisation do?
\nWhat is your vision and mission?
\nWhich is your area of operation?
\nWhat is the impact generated by your program?
\nWho are the beneficiaries?
\nHow long have you been operational?
\nWhat are your objectives for the year?
\nHow is the organisation’s goals aligned with the funding agency’s CSR goals or funding goals?<\/p>\n